WHAT IS IT ABOUT ?
The European Week of Sport is an initiative of the European Commission to promote sport and physical activity across Europe. 2017 will mark the second edition of the Week. Building on the success of the first edition, the European Week of Sport will continue generating new activities and also building on already existing successful ones. The overarching campaign theme remains “#BeActive”, and should encourage everyone to be active during the Week but also to stay active all year long.
Sport and physical activity contribute substantially to the wellbeing of European citizens. However, the level of physical activity is currently stagnating and even declining in some countries. The European Week of Sport is a response to this challenge. The lack of physical activity not only has a negative impact on society and people’s health, but also results in economic costs. In addition, sport has the potential to strengthen messages of tolerance and reinforce citizenship throughout Europe. Promoting the role of sport as a means of social inclusion will help address ongoing challenges in European society.
The European Week of Sport aims at promoting participation in sport and physical activity and at raising awareness about the numerous benefits of both. The Week is for everyone – regardless of age, background or fitness level. The Week should bring together individuals, public authorities, the sport movement, civil society organisations and the private sector.
The 2017 European Week of Sport will take place in September. Similarly to the previous years, it is intended to be a truly European event, with activities all over Europe. Participating countries have the possibility to carry out activities and events at national level during a given national Week of Sport.
The European Week of Sport is a European Commission-led initiative. The implementation of the Week across Europe is largely decentralised and takes place in close cooperation with the national coordinators and with the many different partners who are firmly committed to supporting the Week. The 2017 European Week of Sport will continue to be structured around focus themes: Education environment, Workplace, Outdoors, Sport Clubs and Fitness centres. A wide range of initiatives and activities will be organised around these settings at different levels (European, national, regional and local).